Search engine optimization is a set of processes that are used for optimizing landing pages and entire websites for Google, Yahoo, and Bing. These three are the major market shareholders when it comes to the search market. Google is King with 84% and has its own algorithms for the listing of websites. If you do anything the King does not like, it will not let you move up the index ranks. Website optimizers that get the best results always follow all Google guidelines. Therefore, when you hire an SEO company make sure they are experienced. If you have an in-house team, it is good to check for degrees and experience before hiring. If there are experienced SEO working in the team, your website can bring in very good profits.
There are many demands that Google puts forward to its users and an experienced SEO has actually lived up to these demands and knows the touchy points of Google really well. When it comes to a working relationship, those who have worked with Google for more than a decade or two tend to know it a lot better. Now Google has a big suite of online products related to its core business, web search, and some of these may be simply useless for you, while others may help you bring tons of traffic.
Also Read: How To Improve Mobile SEO
Due to the high demand for search engine optimization services and low supply, the salary structures of SEOs are high. If you have a team of 4 people working on your website, it will cost you at least $250,000 per annum to do the search engine optimization, online marketing and promotions.
The small businesses cannot afford to part with such a sum of money the first year of their operations, so the best thing for them to do is outsource all the work to an SEO agency. When you hire an SEO agency you can have as many as 6 people working on your website. Some of the off-page optimization processes are very tedious and mentally tiring. Therefore, a larger team will be able to bring you best results as compared to an in-house team that may get de-motivated after coming under pressure by rants on low rankings. So, it is best to outsource all your search engine optimization work.
The successful SEO companies keep all Google updates and algorithms in focus and tailor make solutions for your specific trade. All businesses have their own way of working and an experienced company knows where to find you traffic and how to help you make more sales. Some website optimization companies are also into building website designs and landing page designs. These comply with all W3C standards and are favored by Google due to their clean code and unique designs. When you hire an SEO company they may want to revamp your website or ask you to build a new one. This means they have found some bad codes that are preventing your website from moving up the ranks of major search engines. Your site designs may also be modified as it may not be responsive. Google is favoring the responsive web designs that fit well into any screen.
Since the prices of Android phones are more affordable now, almost everyone has one. Users make voice searches for various things they need throughout the day. Most users are also doing homework, finding directions, and shopping using their phones. While some are finding business partners and items to import or export or distribute.
To appear in voice search results, you have to follow a specific guideline. SEO companies will put the right code on your website, so you can appear on top of search engine result pages (SERPs) when someone makes a voice search. The use of Rich Snippets will help you towards this end.
Before the SEO agency starts to work on your website, it will first analyze the website for its functionality? They will bring forth some recommendations and also advise the right keywords for your business. These keywords will improve the traffic to the website and need to be chosen after thorough research. Google has a keyword planner that can be used for this purpose. It tells users the number of searches made for specific keywords over a specific period of time. It is good to use various variations of the keywords and use a proper keyword density in the text.
Many SEO like to spam their way up and believe in keyword stuffing and buying third class links. Google finds them and penalizes them for these unfavorable practices. For small businesses, it is better to focus on local branding and make a name in their neighborhood and city. Plan to appear in voice searches and offer useful information that users are looking for. Engage your target audience on social media and stretch local branding efforts to include popular social media platforms. This way you can easily make a separate identity for your new business and create brand loyalty online.
The reason why it is tough for new entrants to win a market share in a new market is that they do not plan their entry into the market right. First, you have to create a good logo, a unique looking website and then find the right streams of traffic. Then make a good pitch. Introductory offers, information on upcoming products and services and engaging audience in surveys helps a lot.
A Search Engine Optimization Company in Houston can help your small business grow faster. They know all about the online world and the various social media sites where your consumers engage daily. They also know market influencers that can give you a big boost. If you already have a website and are not doing so well in terms of traffic or sales, get a search engine optimization company to help you out.
First, check out the companies that have existing clients from your trade. The ones who have done similar clients know more about what needs to be done to get you more traffic and higher rankings on Google, Yahoo, and Bing.