How to Incorporate More Customer Feedback In Your Business


0

It’s a proven fact that customers can make or break a business. Based on that alone, customer feedback is no trivial matter. Obviously, you can’t consider every idea, but there are some significant gems of innovation and direction in the mix.

No matter how much you think you know your product or service, remember that your customers know it better—as they’re the ones using the service. This is why businesses of all sizes need to see it’s a proven fact that customers can make or break a business. Based on that alone, customer feedback is no trivial matter. Obviously, you can’t consider every idea, but there are some significant gems of innovation and direction in the mix.

No matter how much you think you know your product or service, remember that your customers know it better—as they’re the ones using the service. This is why businesses of all sizes need to seek out ways to liaise with their customers. So, if you’re looking for the best way to incorporate more customer feedback into your business, sit tight.

1. Open multiple channels of communication.

img

This option sounds pretty vague, but it’s the first and most vital step. Your website’s contact page is not for show; it should contain viable channels to reach you. It could be in the form of an email address, a phone number, or even better, a call center number for customer support.

For the latter to work, it’s best to use a functional inbound call center software. Bright Pattern offers mid and enterprise-level call center software. Furthermore, it’s a cloud-based contact center that is easy to use. Some of the services offered include remote call center solutions, inbound and outbound calls, sales and marketing, and customer service. To top it off, they operate different communication channels such as chat, voice calls, and SMS. Altogether, their omnichannel approach is a new level in customer service.

2. Tackle negative feedback strategically.

img

Unfortunately, not all feedback you get will be positive. You can’t please everyone even when you’re getting it right. Nevertheless, there’s often some truth to unpleasant feedback from customers. Even with a 24/7 functioning call center, you’ll probably miss some of the negative feedback that comes back. So, to enrich the all-around customer experience, opt for an easier to manage negative feedback. A simple survey can be the smoothest route to customer satisfaction.

Customer-centric organizations like Alchemer are your one-stop to hearing your customer loud and clear. Altogether, they help companies collect detailed information using methods they’re already accustomed to. Some of the services offered include marketing, employee assessments, product feedback, etc. To get started on the route to a great customer experience, visit alchemer.com.

3. Be helpful and proactive with customers.

img

Being helpful and proactive goes beyond answering customer phone calls and emails. You can empower your customers by asking them directly if there’s any further information they require about your service or product. This can be done in an email shot, on a social media post, or on a blog post. You can further educate them and provide valuable information beyond customer service.

For example, let’s say you’re a business coach, and you’ve figured out 3 ways to start an essential oil business, send that out in a newsletter. To really hit the nail on the head, use resources like InBusiness Magazine. This digital magazine dishes out advice to entrepreneurs to help them maximize profit. For the most part, their target audience is small business owners and individuals looking to upscale their operations.

4. Make decisions based on feedback.

img

It’s one thing to gather feedback, but you have to use it to better your business. When making decisions about products and strategies, try to make changes based on user feedback you gathered. Customers want to see that their input is valued. Some organizations use promotional emails to showcase how they’ve applied customer feedback. Case studies are also a good way to highlight any areas you’ve improved on.

If you are unsure where to start, begin by studying the best ways to hear and read customer feedback. Lastly, try to look for ways to grow your business in a way that resonates with your company.k out ways to liaise with their customers. So, if you’re looking for the best way to incorporate more customer feedback into your business, sit tight.

1. Open multiple channels of communication.
img
This option sounds pretty vague, but it’s the first and most vital step. Your website’s contact page is not for show; it should contain viable channels to reach you. It could be in the form of an email address, a phone number, or even better, a call center number for customer support.

For the latter to work, it’s best to use a functional inbound call center software. Bright Pattern offers mid and enterprise-level call center software. Furthermore, it’s a cloud-based contact center that is easy to use. Some of the services offered include remote call center solutions, inbound and outbound calls, sales and marketing, and customer service. To top it off, they operate different communication channels such as chat, voice calls, and SMS. Altogether, their omnichannel approach is a new level in customer service.

2. Tackle negative feedback strategically.
img
Unfortunately, not all feedback you get will be positive. You can’t please everyone even when you’re getting it right. Nevertheless, there’s often some truth to unpleasant feedback from customers. Even with a 24/7 functioning call center, you’ll probably miss some of the negative feedback that comes back. So, to enrich the all-around customer experience, opt for an easier to manage negative feedback. A simple survey can be the smoothest route to customer satisfaction.

Customer-centric organizations like Alchemer are your one-stop to hearing your customer loud and clear. Altogether, they help companies collect detailed information using methods they’re already accustomed to. Some of the services offered include marketing, employee assessments, product feedback, etc. To get started on the route to a great customer experience, visit alchemer.com.

3. Be helpful and proactive with customers.
img
Being helpful and proactive goes beyond answering customer phone calls and emails. You can empower your customers by asking them directly if there’s any further information they require about your service or product. This can be done in an email shot, on a social media post, or on a blog post. You can further educate them and provide valuable information beyond customer service.

For example, let’s say you’re a business coach, and you’ve figured out 3 ways to start an essential oil business, send that out in a newsletter. To really hit the nail on the head, use resources like InBusiness Magazine. This digital magazine dishes out advice to entrepreneurs to help them maximize profit. For the most part, their target audience is small business owners and individuals looking to upscale their operations.

4. Make decisions based on feedback.
img
It’s one thing to gather feedback, but you have to use it to better your business. When making decisions about products and strategies, try to make changes based on user feedback you gathered. Customers want to see that their input is valued. Some organizations use promotional emails to showcase how they’ve applied customer feedback. Case studies are also a good way to highlight any areas you’ve improved on.

If you are unsure where to start, begin by studying the best ways to hear and read customer feedback. Lastly, try to look for ways to grow your business in a way that resonates with your company.


Like it? Share with your friends!

0
Frank Malone

Frank Malone is a Digital Marketing lead generation expert and the founder of viraldigimedia and viraldigimedia.com one of the fastest-growing digital marketing and link building agencies. He has over 5 years of experience helping digital marketing, seo, finance, business, marketing companies acquire more clients through quality lead generation. You can connect with him via email contact.viraldigimedia [@] gmail.com