The Art of Gifting: Boosting Relationship with your Employees


A strong and deep relationship with your employees creates a positive working environment, which is crucial to the success of your organization. And just like any other relationship, you have to grow, nurture, and maintain it.

While there are hundreds of different ways to do it, there is one that you should not miss: giving gifts. This is a very small act of appreciation that creates a huge impact.

The Art of Gifting Boosting Relationship with your Employees
The Art of Gifting Boosting Relationship with your Employees

Why Should You Do It?

Gifting is a way to show others you care about them and that you appreciate them. And it’s no different when it comes to your business. By giving small or considerable gifts from somewhere like 1525 inc. to your employees, you connect with them on a more personal level. And this is something impactful.

Your employees are the biggest and most important resource of your company. So, keeping them happy, motivated, and appreciated will inspire them to be more productive and become huge assets. A simple token of appreciation would help fuel their love for their work and the company.

What Impact Can Gifting Do?

Gift-giving can help boost the employee’s morale. And when they feel appreciated, the company benefits, too. How?

  • Employees have better attendance.
  • They have better creativity.
  • They are more productive.
  • The quality of work increases.
  • They become motivated.
  • They stay longer in the company.

What to keep in mind when giving gifts to your employees

  1.  Create a standard budget

You don’t need to go overboard and give them very expensive gifts. But don’t be cheap either. Also, remember not to give gifts of varying values to different employees or they may start basing their own value on the company with the kind of gifts they receive.

For example, if you give one a smartphone but the other a luxury paid-for vacation. One way to figure this out is to have a standard budget for this effort. You would want to avoid making anyone feel he is the most or the least favorite one.

You can also turn your gift-giving into merit by gifting an employee who closed a big sale or has been with the company for a long time, therefore showing loyalty.

Remember, a gift doesn’t have to be expensive to be appreciated. Sometimes, a simple token can mean a lot more than an expensive one. You just have to find the right item.

2. Be personal with your gifts

You may want to shy away from giving away gifts with your company’s name on them. You give them gifts because you want to make them feel appreciated, not to turn them into some walking marketing tool. Your company’s logo nicely imprinted on your gifts may look as if you are just using people to advertise your company for free. That may do more harm than good.

Make it personal. Everyone loves that! Your gift doesn’t have to cost a lot. An eco-friendly lunch box set, for instance. To give it a lux feel, have your employee’s name nicely. Find a laser cutter and engraver service to personalize the gifts. Your staff will be delighted by the gift itself and your thoughtfulness.

3.  Give your gifts when they least expect them

It’s common for companies to give gifts during the holiday season; which isn’t really a surprise to the employees anymore. It is expected that you will disappoint them if you don’t give one.

If you really want to do something that will leave a mark, go the extra mile. Do a real surprise gift-giving. For instance, any day of the month. No need to have a reason or something to celebrate. It doesn’t have to be a monthly thing but just be random. Consider it a ‘thank you’ for their hard work. Giving gifts when they least expect it is likely to stand out.

4.  Lastly, give gifts to express gratitude not to bribe

When you give away gifts, do it because you mean it and, not because you will be asking them for a big favor later. Most of all, gifting your employees should not feel like an obligation. Do not do it half-heartedly, rather it should come from your heart.

While it’s not your obligation to send gifts to your employees, your company will benefit a lot from it. This is an act of setting out small rewards that impact your business strategy. By gifting your employees, you connect with them emotionally, and that is a powerful trigger.

Also, don’t forget to do it in good taste. Think of a gift that your employees will truly appreciate.

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Frank Malone

Frank Malone is a Digital Marketing lead generation expert and the founder of viraldigimedia and one of the fastest-growing digital marketing and link building agencies. He has over 5 years of experience helping digital marketing, seo, finance, business, marketing companies acquire more clients through quality lead generation. You can connect with him via email contact.viraldigimedia [@]