Sydney is known as Australia’s global city, which is leading its economy. With its diverse business environment, it generates 108 billion USD each year. The thriving economy produces jobs for different sectors of the community.
Therefore, businesses in Sydney always look for new ways to compete in the market. One effective strategy is putting the company online with the help of a web design agency in Sydney.
But times have changed, and so has the way people consume information. These days, all brands use the same platforms to get their message across to their target markets. For example, the ability to hire a web design agency Sydney is no longer a privilege that only businesses with deep pockets can afford. Even small businesses today can seek the expertise of digital marketing agencies to build their branding.
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Do Small Businesses Stand a Chance Against Bigger Brands?
When you open your social media feed, you’ll see a barrage of advertisements from both small and big brands. Does this mean that small businesses have a fighting chance against their international counterparts? A particular study from 2014 suggests so. The findings reveal that many retailers’ “loyal” customers spend a lot at competitors. The reason? The retailers they examined failed to develop targeted marketing campaigns.
The Importance of Targeted Marketing Campaigns
In a study conducted by Infosys, 86% of customers reported that personalized advertisements influence what they purchase to some extent. It’s not hard to see why. When bombarded continuously with generalized information that targets the masses, it’s often a relief to see something that speaks to a consumer directly.
This is how targeted marketing works. By tracking consumer behavior, brands can now reach their target audience at the right time using the right platform.
Know Your Audience
The key to connecting with your audience is to understand their motivations, pain points, and stage in the buyer’s journey. If you want to create targeted campaigns, you must collect relevant information, such as their age, gender, and location. Once you have an understanding of what drives them to purchase, you can now send hyper-targeted and personalized messages their way. Similarly, you want to understand what makes them abandon their shopping carts so you can prevent this from happening in the future.
Implement the Right Strategies
Today, the success of brands is no longer dependent on how much money you can shell out for your marketing campaigns. With the right mix of marketing strategies, you stand a high chance against your well-known competitors. The rule of thumb is to focus on the channel that drives the most traffic and sales. If most of your audience comes from your website, you may want to focus on optimizing it. You may even want to consider hiring a web design agency in Sydney to boost your website traffic.
Build a Tribe
In a Nielsen study, 92% of consumers reported that they believe in their friends and family’s suggestions more than in advertisements. Grow your following by creating a referral program, giving discounts to customers who leave a review on your website, or offering promotions or giveaways.
If you’re a new business in Sydney and worried about your brand competing with the major players in your industry, don’t fret too much. The steps above should get you started in connecting with an audience that will help grow your business.