Are you looking to start a Google Ads campaign but are limited with the available funds? Do not worry about it too much. Even those who are restricted with their can create a successful campaign. It is not always about how much money you have but how efficient you are working.
Here are some great tips that will help you save money on PPC marketing without sacrificing quality. Continue reading and find out more.
Tip #1 – Use of a Free Coupon
When it comes to saving money, nothing does the trick as much as free stuff, right? Well, it just so happens that you can get your Google Ads promotional discount on the Clever Ads website.
Having a free coupon is of great help since you do not have to worry about messing up the campaign and losing money. Think of it as a free pass to run a campaign and test variations that you would not risk if you had to pay the money for it.
Tip #2 – Target Locations
Location targeting is meant for businesses that focus on attracting local customers. For example, if you have a store in London, you may find that the campaign has set the location to the United Kingdom rather than London.
You can make adjustments in the location section in the settings. As for those who are running an international business, you do not have to worry too much about specific geography. On the other hand, it may be worth testing some stuff out and see how you would fare in certain regions.
Tip #3 – Consider Using Automated Bidding
Automated bidding is tricky because you leave most of the campaign in the hands of Google’s algorithm. Google is recommending to use the feature, especially if they still lack experience. It may prove to be a wise choice for a while.
Nevertheless, do not blindly trust the algorithm if you decide to give automated bidding a try. Regularly check the campaign and ensure that your budget is going to waste.
Tip #4 – Create a Relevant Landing Page
A landing page should always deliver on the promise of the ad. If you are looking to fool people who click on the ad and use clickbait titles, do not expect to last for a long time.
Being on a budget means that you need to work smart and efficiently. Even if the landing page has a simple design, it will do fine so long as the visitors will find what they expect.
The days of tricking people with clickbait ads are gone. Now it only leads to an increase in bounce rate and the need to shut down the page.
Tip #5 – Schedule the Ads
Ads do not have to be up 24/7. Of course, if you are targeting globally, this does not really work in your favor because people in different time zones browse at different times.
However, if you own a brick and mortar store and want to target local residents, running ads at night does not make the most sense. Think of a time frame when the biggest number of potential customers are likely to spend their time on the internet browsing.
Tip #6 – Run a Retargeting Campaign
Not everyone who visits your website will spend money. But giving up on these people should not be an option. You can create a retargeting campaign that will show ads to those who have visited the website before.
Given that something has caught their eyes to visit in the first place, it is more likely that these people will look to buy from you after getting on the website a second time.
Tip #7 – Optimize Ad Copy and Keywords
One of the most common marketing mistakes with PPC is believing that you can create a perfect ad copy text or find perfect keywords for your campaign. There is no such thing as perfection in this case. You need to continue testing to achieve the best possible result.
Optimizing ad copies is difficult, as is finding the right keywords. If you are on a budget, hiring someone else to do the job is not an option. So prepare to spend a bit of time and practice. The experience gained will not go to waste.
Tip #8 – Utilize Ad Extensions
Ad extensions serve the purpose of showing extra information on an ad that you would not be able to show off regularly.
Sitelinks, callouts, messages, locations, prices, and other items have extensions that enrich the ad itself and make it more compelling.
Tip #9 – Research the Competition
A final piece of advice is to research the competition. If you struggle and are out of ideas, look to get some inspiration from other brands. Put yourself in the shoes of an average person and look at the ads. Think about what makes them compelling and why you would want to click or avoid them.