The Importance of Packaging and Why it can Make or Break your Business


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Packaging is important. If you run a business and think otherwise, you’re probably not making much profits. Experts say that product packaging is as important as the product itself, if not more. It has a huge impact on the customers and influences their decision to make purchases. All businesses, big or small, require effective packaging designs. However, since small businesses do not have the established recognition of big enterprises, the need is greater for them.

High Quality Packaging
High Quality Packaging

There are a lot of benefits you can get by giving your product a good packaging. That’s why, it is important that you give careful consideration to packaging before launching a product on the market. Let’s take a look at what a great packaging can do for your business!

It is the Image of Your Brand

Think of a famous brand, take Coca Cola for example. What instantly comes to mind about it? The logo and the packaging bottle. It has been used for so long that people have associated it with the quality and taste of the drink. The packaging speaks for itself. It is the image of the brand. That’s what you should aim for as well. If you come up with a unique packaging design and use it consistently, people will start associating it with your company. Then, whenever someone sees it anywhere in the world, they will immediately recognize your brand. Packaging it a great strategy to improve your brand image.

It Tells the Customers about Your Values

Packaging is much more than a tactic to lure in more customers. If used effectively, it can serve as a way of communication between your targeted customers and yourself. For example, if you’re a Green company who ensures that all of their products are sustainable and environment friendly, it should reflect on the packaging. For this, you can use Kraft paper, which is biodegradable or glass containers which are reusable. By doing this, you are telling your customers how much you care about the environment.

Not only that, consider a packaging box with thin, low quality cardboard that easily absorbs moisture and damages the product inside. On the other hand, imagine a package box with high quality, thick cardboard with a matte finish and glossy engravings that not only looks good but also prevents damage. Which one are you likely to choose? The second one. Why? Because not only it is a esthetically pleasing but it also makes a great impression of the company that put in extra time and effort for the details.

It does the Marketing for You

If the millions of Unboxing videos on YouTube are any indicator, then it is fair to say that custom and beautiful packaging is an effective Marketing strategy. When you receive something in an elegant and unique box, it creates a sense of mystery around it. Amazement and delight follows as the customer unravel the box to reach the product. Attach a personalized, thoughtful note to it and you’ve got yourself an instant share on social media.

Study has it that people are more likely to share and recommend products that come in a beautiful packaging. That’s why, employing a professional custom packaging company like MK Printing Ads should be a necessity, not an afterthought.

High Quality Packaging Protects your Product

Needless to say, low quality packaging harms your product. It can be anything, smartphones, eatables, cosmetics, etc. Products that are not protected from the external elements expire quickly and suffer damage during transition. As a seller, you need to ensure that the products do not break or leak during shipping. If it happens repeatedly, it will give your business a bad reputation.

Contrastingly, if your fragile products come in perfect shape and good packaging, it will boost your brand ratings. Moreover, you won’t suffer any loses due to wasted inventory.

Attractive Packaging Leads to More Sales

The first thing a potential customer sees on the store aisle is the package not the product. Meaning, the package needs to be alluring enough to attract and keep the customer’s attention.

Although, it is significant to describe the ingredients, nutritional value and other relevant info on the box, chances are your competitors have done the same. So, unless your product offers entirely different ingredients, it’s not going to make much of a difference. What will make a difference, however, is the overall aesthetics of your product. Two brands offer similar products, except one comes in a cute box. It’s apparent which one will lead to more business sales.

To conclude, packaging affects the image of your business. It also plays a great role in generating sales. Therefore, you need to pay special attention to this detail that can make or break your business.


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Robert Keith