The digital marketing landscape is more dynamic than ever, which makes it a challenge to sustain the positioning of your website. SEO, in particular, is susceptible to constant changes because of the ever-evolving search algorithm. The worst part is that Google’s algorithm may change any time and you may not even know about it. Even a top-ranking website can plummet in a day. For this reason, it becomes essential to embrace techniques that align with the changes and help you sustain. Here are the timeless SEO hacks and techniques that are capable of getting the best results even in the dynamic scenario.
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Prioritize the user experience across your website
Getting to the top of Google searches is all about making your users happy. Ultimately, everything boils down to the user experience that your website delivers. Optimizing your website for SEO is critical in this context because an optimized website is bound to deliver top-notch user experiences. There are several factors that determine the UX delivered by your website.
The first parameter that you need to optimize is the speed of the website because users hate the ones that are slow to load. Further, you need to ensure that it is responsive in design so that it performs seamlessly across desktops and mobile devices. Additionally, the site should also have content that is enriched with the relevant keywords yet is valuable and informative.
Understand user intent while creating content
Content is undoubtedly one of the vital elements of SEO but doesn’t expect only keyword-optimized content to get you results. User intent is what matters the most to Google while it allocates search rankings. As the name suggests, user intent refers to what the users look for and expect when they access your website. Therefore, context and relevance are essential to creating result-driven content.
To start with, you should define your target audience for understanding their needs and expectations. The content has to be written entirely on the basis of these parameters. At the same time, you cannot afford to miss on target keywords. However, the aim is to place them contextually within the content so that they add value to it.
Serve longer content for higher ranking
Besides delivering quality and value with your content, you also need to invest in long-form content for better SEO results. Even though studies suggest that something exceeding 1500 words is best for fetching high rankings, the value goes beyond the word count. The basic idea behind Google’s prioritization of long-form content is that it wants you to serve in-depth information.
The secret to getting results with long-form content is by picking a topic and covering details that are valuable for the reader. As said before, the content should have all the information to satisfy the user intent. Besides being valuable, another reason that longer content is loved by Google is that it can easily contain more relevant keywords without the need to stuff them intentionally.
Optimize for voice search
Though this is all about timeless techniques, you need to consider the current trends to ensure great results with SEO. Therefore, you should definitely optimize the content for voice searches. This is something that you cannot ignore because voice search has become a dominant trend today and is likely to grow even bigger in the future.
Optimizing the content for voice searches is all about making it conversational. When the users search via voice, they typically do it by asking questions. Ideate the questions that they are most likely to ask while searching for a product or service similar to your offering. Include answers to these questions in your content and you will surely be able to figure out in their searches.
Build a variety in backlinks
You cannot ignore the significance of backlinks when it comes to creating a sustainable and successful SEO strategy. This is because Google checks out your link profile when it ranks your website. A strong and diverse link profile definitely makes a strong factor that gets you to the top. The best strategy, therefore, is to build one that has a good variety while focusing on quality backlinks from high-authority websites.
Guest blogging and influencer marketing can do wonders when it comes to getting authoritative backlinks. As explained in https://seojet.net/blog/niche-edits, you can try something as disruptive as niche edits to get amazing results with lesser effort. While you should prioritize white hat links, steer absolutely clear of black hat practices because they will fetch a penalty sooner or later.
Invest in regular website audits
Winning the SEO game is not a one-time job but requires consistent efforts to sustain the results. After all, you cannot rest on your laurels when there are threats of competition and constant chances of algorithmic updates. Further, regular audits of your website are important because they help you discover the weak points and address them for improving your results.
Typically, an SEO audit involves a close examination of your website in terms of on-page parameters, speed, and responsiveness. The objective is to understand why the site is not generating enough traffic or conversions, as the case may be. Also, it gives you a fair idea about everything that you can do to fix the issues that may be hampering the overall user experience on the website.
Don’t forget mobile SEO
After Google announced the mobile-first indexing approach for search rankings in 2018, mobile SEO has become another technique that you cannot ignore. Moreover, you must ensure that you have a mobile responsive site because a majority of customers search via these devices. Obviously, you would not want to lose mobile customers out there.
Start by reviewing the current website to understand whether the content and design are mobile responsive. If not, you need to switch to a responsive theme that gives you a mobile-friendly website without any extra coding. Fast loading speed, proper formatting, and good content visibility are some other factors that you need to ensure.
Besides investing in these timeless SEO techniques, you need to keep a constant eye on the latest trends and updates. A combination of timeless and innovative techniques is something that can bring true and lasting success for your SEO strategy.