Most Important Marketing Skills to Develop in 2020


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Some people think that owning a website is an automatic money maker. Well, owning a website can be a way to earn a substantial income, if you have the necessary information and skills.

For example, if you’re trying to get even one page on your site to rank; for instance, a page that sells medical gloves, you’ll have to provide potential customers with the best information available on medical gloves, and also include images, infographics, and even a video. If you do this, the page has a much bigger chance of ranking.

If you just want to sit back and relax and watch your site rake in millions just by being on the web, sorry, but this article is not for you. If you are interested in creating a website that does well in our day and age, and you are willing to expend effort in order to get your site out there, this is an article you’d appreciate.

Most Important Marketing Skills to Develop
Most Important Marketing Skills to Develop

Today, you’ll learn important skills that can catapult your site to the front rankings of Google, where potential customers can actually linger over your name.

Skill #1: Content Marketing

This will be the voice of your business. Since your business doesn’t have brick and mortar locations, it will also be the face of your company. The content is the only way your customers have to relate to your company. Therefore, you want the vibes of your site content to match your brand’s personality. Whether you’re aiming for a cool voice, a sophisticated tone, or you’re gearing your site to highly educated consumers, make sure your content marketing tells your story in the right tone.

Skill #2: Videography

This is a skill that can really impact your business’s growth. If you have youtube videos on your site pages, your site will be more attractive to users, and Google will like it better, so it will have a better chance of ranking. Google loves when you put on additional details onto your pages, like videos, infographics, and images.

Skill #3: Pay Per Click

Pay Per Click, known as PPC for short, is a method of internet marketing where users pay Google to advertise on it. This can not only bring customers, since you have a much bigger chance of being on the front page, but can also enhance the health of your site. This is a skill that can be learned through online courses.

Skill #4: SEO

SEO stands for search engine optimization. It is basically the process of getting your site to rank on Google, and, by ranking, it will also increase in the amount of traffic it’s getting.

Skill #5: Social Media Advertising

This is really not too complicated, but it’s an easy way to bring out your brand’s voice. Many people are already aware of how to post things on social media platforms, but in order to create a professional business page, a bit of research would be a good idea.

The five aforementioned skills are the most crucial, but below are another ten which are also quite important if you’re interested in creating a quality website.

  • Skill #6: Basic UX Skills
  • Skill #8: Coding
  • Skill #9: Graphics
  • Skill #10: Google Analytics
  • Skill #11: Email Marketing
  • Skill #12: Google Search Console
  • Skill #13: Powerpoint
  • Skill #14: Data Analysis
  • Skill #15: Creativity

Once you’re experienced in all of these skills, your site is bound to rank. Yes, it will take time, but as John Wooden says, “Good things take time, as they should. We shouldn’t expect good things to happen overnight.”


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Frank Malone

Frank Malone is a Digital Marketing lead generation expert and the founder of viraldigimedia and viraldigimedia.com one of the fastest-growing digital marketing and link building agencies. He has over 5 years of experience helping digital marketing, seo, finance, business, marketing companies acquire more clients through quality lead generation. You can connect with him via email contact.viraldigimedia [@] gmail.com