How Can You Leverage Customer Feedback to Grow Your Business?


There’s nothing more crucial to the success of your company than the customer experience. Whether you’re in retail or you own an auto repair shop, your customer service must be top-notch to keep your customers coming back, as well as sending their friends, neighbors, and family your way.

Providing customer service is a bit like shopping for a gift — the better you know someone, the easier it is to shop for them. It’s the same with your customers — the better you know them, the better you can make their user experience. The best way to get to know your customers and what their expectations are is by listening to what they’re saying. Continue reading to learn how to utilize customer feedback.

You need customer feedback to grow.

One of the most important things to remember as a small business owner is that you need help to grow. You have to consider factors like what it is that your customers want more of and what you don’t already offer that they want as well.

The best way to get an idea of what your customers are looking for in products and services is to just ask them. Doing a simple survey is an excellent way to collect pertinent data for the foundation of your business optimization strategy.

If you’re looking to implement customer feedback into your business strategy, then Alchemer is a powerful ally. They provide more than just survey software — you can integrate their software with your current CRM and Marketing Automation solutions to truly capitalize on customer data and feedback. Alchemer’s software can help you to provide better support and put together more effective marketing campaigns. Visit to learn more about how their platform can help you to utilize customer feedback.

When you get customer feedback, you have to implement it.

The thing about getting advice is that you can’t just ask for it — when it’s good, you should use it. When your customers give you feedback, that’s as close as you’ll ever get to a crystal ball in the business world, so you’d better put that valuable customer feedback to good use.

For example, Howard Fensterman built a successful career practicing health law, but he owes his longevity to his abilities to adapt and evolve. In actuality, his seemingly innate ability to morph with the times comes from his ability to implement the feedback he gets from clients, peers, and mentors. Mr. Fensterman understands that increased customer engagement leads inevitably to increased customer satisfaction, especially if an organization takes immediate action to implement customer feedback into its workflow. Bring customer reviews and other feedback to your board meetings when you’re trying to come up with your company’s “next big thing — they’re invaluable tools.

When you grow, your customer support system must grow as well.

If you’re trying to figure out ways to expand your business and scale your enterprise infrastructure, then that means your business has been doing some great things. Growing is great, but it also comes with great responsibility, and chief among them is your customers. One of the main factors you have to consider when scaling your business is how you will manage the increasing load of shoppers.

When you’re trying to figure out how to maximize your customer service capabilities, you should consider Bright Pattern. They provide omnichannel solutions like virtual contact centers and call centers. Their technology enables you to put together a remote customer support team that operates at all hours and in multiple time zones. Your team members can engage customers online via live chat and then seamlessly carry the conversation over to phone support without having to restart the process with a new agent.

When growing your business, don’t underestimate the importance of providing excellent customer service. Your customers are the lifeblood of your organization, whether it’s online or a brick and mortar store, so be sure that you’re taking the customer experience very seriously.

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Frank Malone

Frank Malone is a Digital Marketing lead generation expert and the founder of viraldigimedia and one of the fastest-growing digital marketing and link building agencies. He has over 5 years of experience helping digital marketing, seo, finance, business, marketing companies acquire more clients through quality lead generation. You can connect with him via email contact.viraldigimedia [@]