According to YouTube, 70 percent of the video content that viewers consume is on a mobile device. With people spending an average of 16 hours each week watching online videos, upgrade your digital marketing efforts by integrating videos is a great way to generate new leads and new customers.
Whether you’re a small business looking to establish credibility or you’re an established brand launching new products, videos can deliver the amazing results you want. Understanding your company goals for content videos is the first step in creating engaging content. There are several best practices to keep in mind that will optimize your videos and catch your readers’ attention.
Create an engaging thumbnail.
When readers type in a specific video search they get a flood of options to select from. Search results generally show video thumbnails when your video is indexed which plays a big role in whether or not readers click on your video. Think of your video thumbnail as a static ad that encourages readers to click play and watch your content. Your thumbnail doesn’t have to use a frame from the video to be effective, but it does need to be compelling, relevant, and attention-grabbing.
Create high-quality, attention-grabbing video content.
The best way to create high-quality content that engages your audience is to work with a creative content studio such as Omnislash Visual. Their team of filmmakers, designers, and animators specialize in video content like graphic design and 3D renderings that align with the different needs of your brand. The content studio produces amazing results in a timely manner that increase customer loyalty, drive sales, and engage your customer base. Visit https://omnislashvisual.com/ to learn more about their creative services and view their portfolio.
Don’t forget about mobile optimization!
People are connected to their mobile devices all day long. From reading the news and checking social media to answering emails and using delivery apps, readers engage with more content on their mobile screens than on their desktops. It’s important to make sure your content marketing is optimized for mobile devices, especially when it comes to videos.
Utilize OKR software to drive your content marketing goals.
Ensuring your team members understand your business strategy and have the resources necessary to meet business objectives is challenging when you’re managing a remote team. You’ll know if they aren’t meeting business objectives as things will stop running smoothly and profits will drop. This can be discussed in performance management meetings (here are some performance management template options that will help in this situation) but ideally you want to avoid it happening in the first place. A good way to stay on top of employee engagement and ensure your marketing plan is heading in the right direction is with real-time analytics from an OKR tool.
OKR software is a powerful tool that helps you see the alignment between individual goals and key results by delivering live progress updates. The OKR framework from Workboard makes performance management a breeze by delivering business objectives and key results on one dashboard. Workboard’s OKR solution provides integration with Slack, Jira, and Trello so that you can get visibility across all systems and apps.
Using the best OKR software available is the best way to tackle goal management and meet company objectives.
Encourage reader feedback and interaction.
Your SEO marketing efforts should be geared towards interacting with your current customers and reaching new users. Potential customers are more likely to pay attention to a brand that values and connects with its target audience. Always encourage your readers to like, share, and comment on your videos and take the time to respond to comments and questions.
Loyal customers are what drive your brand’s growth and success. Imagine if every happy customer you have makes a friend referral that sends prospective customers your way. There are several effective ways to earn more customers while focusing on customer retention. Actively participate in social media groups, create high-quality content such as blog posts that speaks directly to your customer base, and always find new ways to improve your customer service.
Optimizing your website with video means creating quality content that engages your readers, meets your clients where they are, and aligns with your brand’s goals.