The key to mastering your SEO strategy lies in the details – many individuals tend to deemphasize the importance of the intricacies of SEO, which makes their SEO strategies superficial, underachieving and ultimately ineffective. Whether you are a professional charged with the task to master your company’s SEO strategy, or an entrepreneur hoping to understand SEO basics to engage in some DIY – this is the guide for you.
Since search engines like Google are constantly updating their algorithms, a SEO strategy built today may not be completely applicable six months later. However, the basics of a good and well put together SEO strategy remain the same nonetheless. If you exhibit consistency and make a dedicated effort in your fit-all SEO strategy, you are likely to do well in terms of your SEO score despite the changing algorithm.
Listed below are the three things you need to include in your SEO strategy to make it more impactful as supported by the best SEO Agency in New Zealand:
1. Be aware of applicable keywords
The very first component of an impactful SEO strategy is the inclusion of apt and fitting keywords. As a marketer, SEO expert or an entrepreneur, you should be well aware of the keywords that are applicable to your company. In order to do this, you may have to step into the shoes of your ideal target customer and do some research. For instance, if you product solves severe cases of eczema, think of what a patient suffering from eczema is likely to search for. Search for whatever comes to your mind that seems appropriate, and then take a good view into the content of those websites and make up your decision.
2. Put out good content
In order to qualify for a higher SEO score, you should ensure that the content on your website and web pages is engaging, high quality and applies to your target customers and audience. Good quality content typically includes the answers to questions your potential customers are likely to ask about your product or service, insights regarding the industry you operate in, and informational content that educates them about your product and your company. Your website can also feature content that is relevant with your industry – for instance, if you are a skincare company you may feature blogs about skincare advice and lifestyle recommendations. Additionally, one should take good care to not include excessive keywords and any promotional content that seems forced.
3. Pay attention to URLs and titles
Your web pages’ URLs are integral components of search engine optimization and hence you should pay attention to including relevant keywords in your URLs as well. For instance, if your company sells specialized insurance policies, your product web page’s URL should read as products/specialized-insurance. You could include product name, the most common applicable keyword or both in your concerned URL. In addition to URLs, the titles for your web pages are integral to search engine optimization as well as both of these help search engine crawlers navigate through your website. The titles for your web pages should both be relevant to the content and feature keywords naturally.