In today’s competitive market, marketing has become increasingly complex. There are now a variety of platforms to choose from to connect with your audience.
As an experienced marketer, I see many business owners struggling with marketing and lead generation. Many people struggle to identify where they should concentrate their efforts and budget to get the results they want.
Should your business still post on Instagram, Facebook, or Twitter? What type of content should you post? How often should you post content? How does creating social content help you generate leads? Is it enough to post content daily?
As an innovative entrepreneur, you know that there has to be a better way.
Enter content marketing.
Content marketing is a strategic approach that focuses on creating and distributing consistent, relevant, and valuable content to attract and retain an audience. When it comes to social media marketing, content pillars are an essential part of a brand’s content strategy. They are a set of themes or topics (usually 3 or 5), that your brand can use to create posts.
It is not enough to promote how great your service or product is every day. You have to provide your audience with useful and relevant content to solve specific issues. You need to put your customer’s needs first. Put yourself in their shoes.
This is particularly important because Google serves any search with the most relevant answers. Your content needs to accurately answer your customer’s questions if you want to appear on top of their search results.
Content marketing develops the admiration, loyalty, and respect of your audience, but this may take time. You need to prove that you have the expertise and knowledge to answer their questions. Then, you can become a go-to resource that people turn to for authority and relevant content.
The authority you gain transfers to your services or products, increasing the chances of your customers choosing you over the competition.
Regardless of what marketing strategy you use, content marketing should be a part of your process. If you are new to content marketing, or if you want to improve your current content marketing strategy, try working with a content marketing agency.
The Benefits of Content Marketing
But how does content marketing benefit your overall marketing strategy? How can it help your business?
2018 statistics revealed that there were about 275 million internet users in the United States alone. This figure is projected to grow to 310 million by 2022. Further statistics show that American adults spend over 11 hours a day on the internet.
If you want to catch the attention of these internet users, content marketing is highly important. Great content will help you capture the attention of internet users and bring them to your website. Once they get to your website, make sure that they can easily find relevant and updated information about your company and your services and products.
Any SEO expert knows the importance of fresh, relevant content to improve visibility in organic search. Traditionally, businesses produce content just to satisfy the requirement of having keywords on a page. However, this is no longer good enough.
Not only do your customers deserve better, but search engines are also becoming smarter. Today, these are programmed to differentiate between keyword-stuffed spam and valuable content.
So how do you increase organic search visibility with content? The answer is simple: keep producing content that answers the inquiries of your customers. As you produce more relevant content, you will begin generating more traffic while building relevance. If your content answers inquiries successfully, users will see its value and keep coming back.
Content marketing is all about solving your customer’s problems and meeting their needs. It involves storytelling and providing relevant, customer-centered information. As a result of creating high-value content, you can position your brand as an authority on a particular subject. You can act as an authority for answering your customer’s questions and solving their problems.
All businesses want to stand out from their competition. But how exactly do you do that? This is where content marketing can help. Great content will be liked, shared, and commented on by consumers, which can increase your brand’s popularity.
If properly utilized, content marketing can help make your brand go “viral.” Your content may be seen by millions of people around the world, raising your brand’s popularity and demand.
Social Media Marketing
Before you plan your social media marketing strategy, you need to have a solid content marketing strategy first. Ideal content for social media is always a mixture of curated and unique content based on themes related to your business.
The content that you choose should also relate to your customer’s interests. Great content can serve as “lead magnets” if you are using social media for inbound inquiries.
Build Customer Relationships
Building trust between your customer and your brand is important. The content that you publish on your site and social media platforms can increase the opportunities you have to engage your audience and build relationships.
Customers who rely on you as a primary source of relevant information are bound to stick around, advocate for your brand, buy more often, and refer friends.
Lower Marketing Costs
Content marketing is definitely more cost-effective compared to traditional marketing strategies. Even if you outsource your content marketing or hire someone to write content for you, it is still cheaper compared to other forms of marketing.
In fact, statistics show that content marketing is approximately 62% cheaper than traditional and outbound marketing strategies! Along with cheaper costs, statistics further reveal that content marketing generates 3x as many leads.
I can’t think of any business that wouldn’t benefit from increased traffic, increased brand awareness, a great sense of trust between customer and brand, and a reduction in marketing costs.
The best part about content marketing is that it is cost-effective. It sticks around, constantly generating leads and traffic. It’s something that your audience actively needs.
Many huge brands produce content in different industries, but that doesn’t mean that you can’t compete with them. You just need to generate well-written, relevant content to capture the attention of your audience and become their go-to resource.