The dominant social media platforms are undoubtedly powerful digital marketing tools. They are so pervasive that businesses, especially startups, use them almost exclusively to attract customers. This is likely due to the low barrier to entry – all you need is a computer and internet connection. The cost is also cheap, with most platforms offering free and low-payment options. And the potential reach is vast, with billions of users worldwide.
Since it is a dominant marketing tool, social media marketing might be the sole strategy for most businesses, especially those looking to keep expenses low. However, it does not mean that other marketing campaigns are not effective. Specific marketing strategies can have the same or even more significant impact than social media marketing, albeit with a higher cost. Here are a few marketing plans to consider.
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Email Marketing
Email marketing is one of the most effective strategies, with a return on investment of 122%. This means that for every $1 spent on email marketing, businesses make an average of $1.22 in return. That’s more than double the ROI of social media marketing!
While the reach of email marketing is not as broad as social media platforms like Facebook or Instagram, it is still significant. Moreover, emails have a much higher conversion rate than social media posts – nearly 40 times the amount of conversions on Facebook and Twitter combined.
Starting email marketing might be daunting, but there are plenty of resources and platforms to make the process easier. For example, websites like simplelists.com provide services where you can email a list of addresses with one click. Additionally, email marketing can be combined with other marketing strategies for an even more impactful campaign!
Search Engine Optimization
Search engine optimization, or SEO, is the process of optimizing a website to rank higher on search engine results pages. This is important because it can help businesses attract more organic traffic – visitors looking for what the business offers.
SEO is a long-term strategy, but it can be very effective. One study found that businesses make an average of $2 in revenue for every $1 spent on SEO. And unlike paid advertising, which stops as soon as you stop paying, the benefits of SEO continue even after you stop investing in it.
In the battle between SEO vs. social media, it cannot be easy to know which strategy performs the best. However, SEO should be a part of any business’s digital marketing plan. Its design can even boost your social media links through increased website traffic!
Paid Advertising
Paid advertising is another digital marketing strategy with a high return on investment. Businesses make an average of $2 in revenue for every $1 spent on paid advertising. This makes it one of the most effective marketing strategies available!
Paid advertising can be done through various platforms, including Google Ads, Facebook Ads, and Instagram Ads. It is important to note that paid advertising is not the same as organic social media posts – businesses pay to have their ads placed in front of users.
While paid advertising is more expensive than other marketing strategies, it also has a higher reach and conversion rate. Additionally, businesses have more control over their ads than they do with organic posts. They can target specific demographics, interests, and even locations.
Paid advertising is an effective way to reach new customers and grow your business. However, it is essential to remember that it is only one piece of the puzzle. A well-rounded digital marketing strategy will include paid and organic tactics.
Content Marketing
Content marketing is creating and distributing content to attract and retain customers. This can be in the form of blog posts, infographics, videos, or even ebooks!
Content marketing is 62% less than traditional marketing in terms of costs. However, it provides three times as many leads. It also has an ROI of 2,977%, significantly higher than other digital marketing strategies.
When creating a content marketing strategy, it’s essential to consider the following:
- What type of content will you make?
- Who is your target audience?
- How will you distribute your content?
- What are your goals for this campaign?
Answering these questions will help you create a more effective content marketing strategy.
Final Thoughts
Digital marketing is essential for any business looking to grow its online presence. There are a variety of digital marketing strategies available, each with its own set of benefits. While some methods may be more effective, the best way to maximize your results is to use a mix of tactics.
Email marketing, SEO, paid advertising, and content marketing are all great ways to reach new customers and grow your business. However, it’s important to remember that they are just one part of the puzzle. A well-rounded digital marketing strategy will include a mix of tactics from different disciplines. By using a combination of strategies, you can create a campaign that is more likely to succeed!
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